FSSAI Prohibits Sale of Certain Diageo Brands
Summary
- The FSSAI prohibited sales of Diageo’s Royal Challenge Whisky made in Madhya Pradesh
- The prohibition also applies to some whisky and rum brands made by Diageo and Inbrew in certain Indian States
- The FSSAI action is due to a misleading claim of 'matured in American oak casks' on Diageo's whisky
Key Facts
- · FSSAI prohibited sales of certain Diageo brands
- · Reason for prohibition is a misleading claim
- · Diageo’s Royal Challenge Whisky is one of the prohibited brands
Why it matters
The FSSAI's action highlights the importance of truthful labeling in the food and beverages industry
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